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- Sun Nov 13, 2022 7:09 am
- Forum: News
- Topic: Brand archetypes what are they
- Replies: 0
- Views: 353
Brand archetypes what are they
Dear reader archetype comes from the Greek: archein is “original” and typos “standard, type”. Archetypes are a pattern responsible for shaping people, objects, concepts and creations in general. In the case of brand archetypes, they conceptualize the communication of a company, product or service. J...