If you're trying to grow your Twitter presence, you're probably wondering when is the best time to tweet so you can get the most value out of the social network.
There are a ton of blogs and infographics dedicated to the topic. Many of them point to 9 a.m., 12 p.m., and 3 p.m. as the best times to tweet. But before you use those times for your company’s Twitter handle, your brand should consider a few important factors: Where are you located in the world? What kind of tools are you using to find the best times to tweet? Are you engaging enough on social media to test which times work best?
We've decided to go a different route and help you find the optimal time to tweet tailored to your business. The information below isn't going to tell you when the best time to tweet is; instead, it will give you the right tools to figure out the best time to tweet for your business's Twitter accounts.
Here are 3 tips to discover the best times to tweet for your business
Your geographic location matters
Image by Marcin Bajer via Flickr
Image by Marcin Bajer via Flickr
The best time to tweet in Vancouver, Canada is not going to be the same as the best time to tweet in London, England. So when figuring out the best time to tweet, it’s important to consider your geographic location. This is especially important if your business goal for this year (or next) is to expand into a different region. One helpful strategy is to create a Twitter handle per region, use a social media management tool to manage and monitor all of them in one place, and then create social media reports to track when you get the most engagement per Twitter handle. These reports will allow you to estimate when your Twitter followers are online and engaging with your tweets.
Use the right tool
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There are plenty of statistics available that outline the best times to tweet. These are great, but they may not work for everyone, especially people just getting started with their company's Twitter account. For small businesses, the best times to tweet can be found using a variety of tools; here are three to get you started on figuring out the best time to tweet for your business.
Audiense (SocialBro)
One of the most useful features on Audiense is its “best time to tweet” report. Its free version , which is good for beginners on Twitter, analyzes the timelines of your top 100 followers. They then generate a report showing when you should tweet to reach the maximum number of followers, in order to get retweets and replies.
With the Audiense integration in Hootsuite, you can find your best time to tweet directly in the Hootsuite dashboard. You can then schedule your tweets accordingly, extending your reach by posting during the times when your followers are online.
Hootsuite Auto Scheduling
Hootsuite Auto Scheduling does the work for website development service you when it comes to choosing the best time to tweet. The Auto Scheduling tool chooses a time based on when your tweets have performed best. You can auto-schedule from either the dashboard or the Hootlet extension .
Once you’ve been using Auto-Scheduling for a week, go through your scheduled posts and make a note of the times you’ve used Auto-Scheduling. This information will allow you to plan when to schedule your posts in the future. To demonstrate this, the image below highlights the times when my posts were posted using Auto-Scheduling. I can now tell that the optimal times for my Twitter handle are around noon and 3pm.
Hootsuite Analytics Reports
This Hootsuite feature can also help you find the best time to tweet. These social media reports will help small businesses find when they are receiving the most retweets or mentions. You will also be able to find out where most of your audience is located, so you can adjust your strategy and tweet at the best time for your audience. Using this data, you will be able to estimate when is the best time to tweet from your company's Twitter account.
For example, the image below highlights when a Twitter username is receiving the most retweets, with a corresponding “Clicks by Region” module. The module on the left shows when I’m receiving the most retweets, and the module on the right shows me where I’m receiving the most clicks. These two modules together now allow me to answer the question, “Why am I receiving a lot of retweets in the evening and early morning relative to my time zone?”
Make sure you interact on social media
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Knowing when is the best time to tweet on your company's Twitter account starts with social media engagement. This is a key part of any social media strategy, and it shouldn't be a passive experience. If you just post content and don't engage, your followers won't take action to engage with your tweets either. Therefore, you won't be able to accurately note the best time to tweet, and the tips above won't help you. Instead of waiting for people to engage with you, start the conversation, so you can turn your followers into brand ambassadors, and earn more retweets and mentions.
3 Tips for Finding the Best Times to Tweet
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