1. Create Captivating Content
The reward for sharing will be the creation and issuance of something useful, interesting, and shareable content. An educative article, an exclusive deal, or some entertaining visuals-the material should strike a chord with your audience. Add unique insights, tips, or how-to information that other readers will not find anywhere else. This is because once the recipients find your emails useful, they tend to share more with friends and family.
2. Add Social Sharing Buttons
Place social sharing buttons in an easy-to-view position within your e-mail content so sharing your emails is easier. They give your subscribers the possibility of communicating your message, with only one click of a button, to B2C Email Address List Facebook, Twitter, Instagram, and even to LinkedIn. Just like before, though, make sure the buttons remain attractive and that they're placed around attractive content or offers.
3. Use Incentives
Providing an incentive goes a long way in increasing the chances of sharing. Consider offering a referral program in which subscribers are rewarded for either sharing your emails or referring their friends to subscribe. You can give a discount code to one and the same, both the referrer and the new subscriber. In that case, it is a win-win situation whereby the recipients will be motivated to actually share your email actively.
4. Craft an Obvious Call-to-Action
Your email should have a clear call-to-action that encourages sharing. "Share with a friend who loves savings!" or "Know someone who would love this? Forward this email!" explicitly states what action you want them to take. Use a button or some other type of attention-getting design element to make the CTA stand out and prominent.
5. Leverage User-Generated Content
UGC is one sure-fire way to drive interactions and sharing. Showcase customer reviews, testimonials, or customer-submitted photos featuring them using your products. If your recipients open an email that features their content within it, they most likely will share it across all their networks. Make it easy for your followers on social media to tag your brand or specific hashtags associated with your products.
It also personalizes it and makes the emails somewhat more applicable to the recipient. Name subscribers; personalized content based on interest or due to a previous engagement builds rapport. Make them special, and they will share with others who would also find it helpful.
7. Convey Benefits of Sharing
Sometimes, that is all it takes-reinforcing in the minds of recipients how sharing has quite a few benefits. Use key phrases explaining how sharing will enable their friends and family to learn about great deals, valuable information, or some kind of exclusive offer. In this way, it not only encourages sharing but reinforces the value of your brand within the community.
8. Engage Through Shareable Format
Think format that lends itself to organic sharing. It's way more fun than an infographic, quiz, or curated list, which means it's way easier for someone to pass along-not just in email, but within their social feeds. For instance, let an infographic summarize critical insights or quick tips; become highly shareable and eye-catching.