Although handwritten letters take time and effort, they allow you to directly approach key people in companies and have a high open rate, making them a method that can be differentiated from other sales methods.
In this article, we will introduce the advantages and disadvantages of CXO letters, as well as how to write one and provide example sentences, for those who want to know whether CXO letters are an effective sales method or don't know how to write one.
CXO is an abbreviation for "Chief X Officer," meaning "Chef: person in charge of the organization," "X: business or function," and "Officer: executive officer," and refers to the person in charge of a business or function.
This is a measure to send a letter to a person with UK WhatsApp Number List decision-making authority in a company to make an appointment, and is also called "letter sales . "
The CXO letter is a type of BDR.
BDR (Business Development Representative) is an inside sales (non-contact sales) method to approach other companies for new development.
CXO letter is one of the BDR methods, but there are also other methods using telephone and email .
For more information about BDR, please refer to the following article:
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Differences from DM
When you hear about sales through letters, you might think of direct messages (DMs), but there are some differences from CXO letters.
Direct mail is a type of mailing that is sent to multiple companies at once, with the same content printed on it.
On the other hand, CXO letters are handwritten and original text is created for specific people in each company .
Why CXO letters are so noteworthy
One of the reasons why CXO letters are gaining attention is the impact of the coronavirus.
During the coronavirus pandemic, it became difficult to make sales by visiting customers, and as a result, letters came into use as a way to sell without contact.
Also, unlike printed matter, handwritten letters have a human touch to them,
which is another reason why letters are so popular: they allow you to easily convey your feelings to the other person .