If years ago we needed to buy a vinyl record to consume a playlist today the possession of a physical file is no longer even necessary. What the public really wants is access to music, preferably a library made up of tens of millions of albums. And the truth is that the market has been presenting more and more offers to the user, competing for their attention and loyalty. The latest data collected from the music streaming market in the United States shows that iTunes , Pandora and Spotify continue to be sales leaders.
Further down other options appear such as Apple Music and Google Play and even Amazon 's streaming service, but not even Microsoft Groove C Level Executive List appears. . However, isn't it time to value Microsoft 's streaming platform ? After all, Microsoft continues to be one of the biggest giants in the technological world, having given us some products that have become indispensable for our day-to-day lives. Considering all this, we decided to put the headphones in our ears and register with Microsoft Groove to find out whether or not it is worth using this service.
Here's the result What is Microsoft Groove and why should I use it In the era of music streaming, Microsoft decided it was time to make a strategic shift to match the competition that has so far been led by Spotify . Even though it already had a music streaming platform – Xbox Music – the technological multinational decided to reinvent the system and give form to something totally new: Microsoft Groove . In 2015, this was the beginning of a new phase for Microsoft, which thus hoped to obtain a better positioning in the market.
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