A guide to banned words in email marketing

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mipaislam
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Joined: Wed Mar 05, 2025 4:19 am

A guide to banned words in email marketing

Post by mipaislam » Tue Apr 15, 2025 5:57 am

If you follow email marketing best practices, your newsletter should land in the recipient's inbox. Despite your best intentions, however, there are times when your email, no matter how legitimate, may end up in the spam folder. To prevent spam filters from categorizing you in this unwanted category, it's crucial to carefully choose the words and phrases you use in your newsletter.

The power of words and those that should not be spoken in email marketing
There's a list of words and phrases that email service USA Electricians Email List providers consider suspicious or risky. These are detected, trigger some sort of alert, and spam filters will likely move your email to the spam folder to protect the recipient.

Before we reveal these words, it's important to put things into context. Using one or two of these words won't necessarily send you straight to the spam folder. The filters are advanced and allow for nuance. It's a matter of context and judicious use.

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If your email contains a very large number of these words and phrases, excessive use of punctuation and/or capital letters, etc., then it probably won't get through.

If your email contains some of these words here and there, but the rules of email marketing are followed, the content is clean and well-structured, and you have a good sender reputation, it should reach its target without any problems.

The different categories of words to avoid in email marketing should

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