Generally speaking, performance marketing is a type of digital advertising that aims to get the user to take specific actions . Contrary to appearances, it's not just about sales. It can also email database be: going to the website/landing page, providing your e-mail address or telephone number, newsletter subscription, downloading the application or registration for the event. Performance marketing is characterized by intensive advertising cycles focused on achieving a clear goal. Of course, the campaign should be within the allocated budget. Performance marketing - areas As you already know, performance marketing is not just limited to search engine and social media activities In addition it includes.
Email marketing affiliate program promotion in price comparison websites, RTB and traditional banner ads. Without many of these activities, it is difficult to imagine the functioning of any online business. This is confirmed by Maciej Brożonowicz, CEO of MBridge Marketing Experts: “Performance Marketing has become the basis of online stores in recent years. The competition is simply so big that without effective advertising in social media or search engines, it is difficult to reach customers with your offer. However, for the promotion to be truly effective, you need to carefully consider the choice of the right marketing channel and carefully plan your advertising strategy.