Logistics on Black Friday 7 tips to prepare your e-commerce

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The atypical year of 2020 featured a Black Friday. That was more digital than ever with record sales in e-commerce. This year, despite the resumption of face-to-face purchases, 59% of Brazilians will continue to take advantage of online-only promotions - data is from Offerwise and Facebook. In addition, the sales record is certain, with a projected growth of 18% in revenue , according to the Neotrust report. More sales go down very well, of course! But to support this huge movement, have you already prepared your virtual store? We have already discussed here on the Pagar.me blog how to prepare your stock and packaging , optimizing resources and ensuring customer satisfaction in this seasonality. But, for the items to reach the final consumer in a timely manner and in the desired conditions, it is still necessary to look at another very important point: logistics on Black Friday.

After all you and everyone else are selling more which can overwhelm logistical systems. It is up to these companies to prepare their businesses to serve e-commerce well. Just like here at Pagar.me, we strive to guarantee the stability of the system even with access peaks on the websites. Even so, there are some precautions that you Telegram Data an e-commerce entrepreneur, can take to ensure your customer's satisfaction in the busiest retail season when it comes to deliveries. It is also worth mentioning that, according to a survey by Compre&Confie, in recent years, the promised delivery period has grown by 62.5% and the freight price has increased by 39%. In this scenario, how to deal with customer anxiety and guarantee a good price in these busy times.



That's what you'll find in this article 7 tips to take care of the logistics. Of your online store on Black Friday. Make a good choice of carrier The carrier is the central part of the problem (or the solution) when thinking about Black Friday logistics. After all, it is very common for entrepreneurs to outsource this service to specialized companies. That's why it's so important to choose good business partners: this impacts your customer's pocket and their purchase decision. Consumers are increasingly aware of the best business opportunities. To give you an idea, a study by the Baymard Institute reveals that 60% of customers give up buying because of shipping costs.