Get to know a case of the e-Plus Agency in the beauty and well-being segments! Dana Cosméticos is a virtual store of perfumes and beauty products Dana Cosméticos is a virtual store of perfumes and beauty products Hello, hello, friends and readers! Today I bring you the ninth post of the monthly series about the cases of Agência e-Plus. In this article, I introduce you to Dana Cosméticos's virtual store, a brand in the beauty and well-being sector that was born in Spain and has spread throughout the world. Dana Cosméticos emerged in 1932, in Barcelona, shortly after the launch of Tabu cologne. The product was so successful that it helped the company to expand to countries such as England, Canada, and the USA, arriving in 1956 in Brazil.
Brazilian operation was separated from the brand's other shoping data operations in the world, changing its name to Perfumes Dana do Brasil. However, the identity and quality standards developed by the international company throughout history were maintained. Anyway, Dana Cosméticos chose Agência e-Plus to create its virtual store in Brazil. The e-commerce, created with the VTEX platform, has eight departments: Hair: products such as shampoos, fixers, and finishers, for example; Depilation: creams, tissues, waxes, sheets, etc.; Deodorants: creams, sprays, aerosols, roll-ons, etc.; Hygiene: products for the feet and personal care in general; Perfumes: Tabu colognes; Nails: drying; Kits: product combos; Brands: Tabu, Herbíssimo and other brands loved by consumers.
Print from the homepage of the Dana Cosméticos virtual store Print from the homepage of the Dana Cosméticos virtual store As you can see, Dana Cosméticos is essential for anyone who likes to take care of themselves. Therefore, the company needed an e-commerce that could display its products online with clarity and usability for the public, which Agência e-Plus tried to provide, as you will find out later. As soon as you can, click and read about other content series on our blog: What is Google Ads: series of 11 posts about Google's ad platform; E-commerce blog: 11 examples for you to be inspired and create your own; E-commerce projects: 11 ideas to start e-commerce; Content: themes for every month of the year; E-commerce profession: 12 trades in the sector.
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