Seasonal Marketing How To Apply To The B2b Market

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To do or not to do seasonal marketing for B2B businesses is a common question, especially when we are close to commemorative dates and holidays. Taking advantage of Pink October, we want to discuss with you how far your brand can take advantage of dates like this to engage your target audience! Is it worth it or not? What are the limits of a B2B brand in this interaction? What do you need to consider when creating seasonal marketing strategies that align with your business? How to boost sales and opportunities from this approach? Check out the article we prepared and understand the answers to each of these questions! What is seasonal marketing in practice? As its name implies, seasonal marketing is a strategy that adjusts demand variations and sales and engagement opportunities in certain periods of the year, from the seasons to holidays and dates of social appeal.

Many professionals still see this technique only as a sales strategy, however, seasonal marketing actions play an important role in strengthening the brand, in the relationship with the target audience and even in retaining talent in the company itself. Regardless of the segment, people create bonds with brands and businesses that present values ​​and positions that match their values ​​and realities. So seasonal whatsapp database marketing is a good trick to combine meaning, timing and creativity to drive engagement from both your leads, customers and employees! How does seasonality influence B2B business? It might not be as obvious and natural as in B2C marketing, with the typical seasonal demands of Valentine's Day, Mother's Day, Father's Day, Easter, Women's Day, Christmas, New Years and so on.



But seasonality influences any business be it B2C or B2B ! Example? An accounting firm can take advantage of the May and July period, marked by the delivery of the main tax and accounting obligations (ECD and ECF), to generate value and interest to its target audience. When we talk about specific dates, the days that honor professionals, products or sectors are also a good opportunity. On September 29th, Petroleum Day is celebrated, for example, an ideal date for campaigns in industries in the chemical segment. In addition, it is possible to create strategies focused on periods of lower demand, with special products and services or special conditions and prices, maintaining financial stability throughout the year. In this way, it is important that your marketing and sales teams work together to identify the seasonality of your sales and opportunities.