Sympathy is a more superficial feeling which generates a disconnection, as the person is in a more “outside” position and, most of the time, ends up resulting in advice. However, each person has their own reality. Your truth is not always the truth of the other . Advice rules out the possibility of generating empathy. And what is the empathy map? Empathy is a hot topic in today's society. With the difficult Job Function Email Database times we are living – in addition, of course, to our evolution as a society – we begin to understand the needs of others, as well as their stories, beliefs and worldviews. In the same way that empathy helps us to become better human beings, it also plays a crucial role in building useful products and services , in which people see value . One of the tools that make it possible to exercise empathy in product design is called an empathy map.
It enables Product Managers to guide themselves to understand and communicate to their team and stakeholders which is the audience for which they are developing that solution, in addition to being an important ally for building personas . The model was created by an international consultancy specializing in Design Thinking , Xplane . The map consists of a visual tool , a diagram to be filled in with questions and answers about different perspectives of a persona 's life . You can carry out the process with the help of sticky notes or even online, creating your empathy map in Canva, for example. The purpose of the empathy map is to enable an exercise of raising hypotheses about the target audience, facilitating the team's understanding of the consumer's reality. In PM3's Product Discovery Course , you'll find an entire module on best practices for getting to know your users.