Exercising empathy is essential for any Product Manager . Beyond your everyday relationships, empathy helps build better products. However, there are techniques so that they can exercise empathy and consolidate all this information. The tool is the empathy map and here you will understand how it can help you in this endeavor! Check out: what is empathy What is an empathy map What is the relationship between empathy map and persona Empathy map benefits How to apply the empathy map to develop products How to respond to the empathy map Example of an empathy map to fill in Come on? First, what is empathy? According to American teacher and author, Brené Brown , empathy means connection . To generate this connection, empathy has four qualities: perspective taking - that is, the ability to take or recognize the person's perspective as true - absence of judgment , recognition of emotions and communication of these emotions. Also, empathy is different from sympathy.
Sympathy is a more superficial feeling which generates a disconnection, as the person is in a more “outside” position and, most of the time, ends up resulting in advice. However, each person has their own reality. Your truth is not always the truth of the other . Advice rules out the possibility of generating empathy. And what is the empathy map? Empathy is a hot topic in today's society. With the difficult Job Function Email Database times we are living – in addition, of course, to our evolution as a society – we begin to understand the needs of others, as well as their stories, beliefs and worldviews. In the same way that empathy helps us to become better human beings, it also plays a crucial role in building useful products and services , in which people see value . One of the tools that make it possible to exercise empathy in product design is called an empathy map.
It enables Product Managers to guide themselves to understand and communicate to their team and stakeholders which is the audience for which they are developing that solution, in addition to being an important ally for building personas . The model was created by an international consultancy specializing in Design Thinking , Xplane . The map consists of a visual tool , a diagram to be filled in with questions and answers about different perspectives of a persona 's life . You can carry out the process with the help of sticky notes or even online, creating your empathy map in Canva, for example. The purpose of the empathy map is to enable an exercise of raising hypotheses about the target audience, facilitating the team's understanding of the consumer's reality. In PM3's Product Discovery Course , you'll find an entire module on best practices for getting to know your users.
1 post • Page 1 of 1