Little by little loyalty programs that only and mechanically reward purchases are disappearing or getting richer. The loyalty program in 2021 invests in the customer experience: It is one more tool in the panoply of the Customer Experience Officer. Loyalty program: The key to offering an upgraded experience In recent years, many programs have integrated benefits aimed at offering a richer, easier, more exclusive experience and the trend is accelerating. Among these advantages aimed at increasing the customer experience, we note for example services + free free delivery and alterations in ready-to-wear, breakfasts offered in hotels, access to a private concierge for financial services, etc.
There are also proposals aimed at offering exclusive content such as access to dedicated spaces frequent traveler lounge for example or lifting of constraints such as late arrival and departure in hotels, exchange without proof over a longer period in distribution. Some brands are doubling their creativity to identify Phone Number List services that until then could not have been imagined by working on the irritants of the customer experience. This is the case, for example, of CAMAÏEU , which has just launched the yoyo guarantee and offers customers who are members of the loyalty program to exchange free of charge any jeans purchased during the year that have become too small or too big. A way to free the client from her weight! Trends Benchmark Loyalty statuses still relevant for a differentiated experience.
Offering a differentiated and enhanced customer experience for your best customers is possible and profitable if you can select the customers to whom you want to offer this differentiation. The loyalty program and in particular the status system , makes it possible to offer different experiences depending on the customer's level of loyalty and therefore its value and its profitability for the company. The loyalty program will then offer advantages that allow the customer to have a richer experience than that of the average customer. The more loyal the customer, the more money he will earn and the richer his experience will be. The loyalty program to reward commitment Loyalty programs today also reward the commitment of their customers. They will reward commitment to the brand. KAPORAL brand's KLUB rewards via points that can be converted into vouchers for a post published.
Loyalty program and customer experience 2021 trends
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