You will understand better next What is a sales playbook Index What is a sales playbook Why invest in a sales playbook And how to create a sales playbook in a simple and effective way Plan how your sales playbook will be presented Get an Whatsapp Number List overview of the company Map all important processes Describe in detail the stages of the sales process and measure the results Introduce the relationship between marketing and sales The sales playbook is a document that serves as a guide on a company's internal business process.

From it data and guidance on attracting customers are exposed important information to be taken into account during the negotiation process and paths to follow during the sale and after-sales The playbook aims to accelerate and standardize the commercial team's knowledge, making it adapt to the company more quickly and easily. But this does not mean that the playbook fully standardizes the sales process to the point of stifling the actions and activities of professionals in the area. It actually serves only as a guide to offer tips and demonstrate what has already been done ― and worked ― throughout the company's history. With it, the team increases the chances of achieving the expected results in the desired time, reaching sales targets more easily and assertively.