It will be better for your deliverability , your metrics and your billing. Reasons why a user unsubscribes We can find 3 main reasons why a person wants to unsubscribe from an Job Function Email Database email list Receive irrelevant content . You receive many emails with high frequency. We will see how we can solve it with a good unsubscribe page. You are at a vital moment in which you do not need these contents or products . As you can see, there are reasons that depend on you as the sender and others that do not. You will never be able to reduce casualties 100% . It is something intrinsic to email communications, but you can take some actions to try to reduce them.
Let's look at three ways. 3 tips to improve the unsubscribe rate of your email list Segment your contact list We have already commented on some occasion that one of the pillars in any email marketing strategy is the segmentation of the list . If you divide your contact base into different groups by interest, acquisition, phase of the customer journey ... your campaigns will be more effective. By sending relevant content to a group of people with certain characteristics and needs, they will be less likely to unsubscribe because what they receive is really useful.