Marketing professionals who work with content for the web, SEO, Inbound marketing, etc., are people who must always keep themselves updated and on top of trends in the area. One way to do this is through books on digital marketing . With each passing day, this area has gained prominence and relevance in companies and agencies. And this is reflected in the skills and competencies required of professionals. The digital world is constantly evolving and to be able to keep up with it and implement all the necessary changes, a lot of study is needed. Books, as well as other educational materials, are allies.
Whether physical copies or in e-book format, many books on digital marketingand related areas can be found quite easily, allowing a greater number of people to have access to quality education and knowledge. But then a question arises: which ones are worth reading? We made a list of the main digital marketing Buy Bulk SMS Service books of today for you to read and have on your bookshelf or on your mobile devices. Continue reading to check them out one by one! The Long Tail – Chris Anderson The author of the book, Chris Anderson, was responsible for coining the well-known term “long tail” in digital marketing.
The author also explains how the internet was the great potentiator of this phenomenon and characterizes it as an “infinite shelf”. One of those responsible for this is the fact that more and more people can now produce diverse content and make it available. Thanks for the marketing – Vitor Peçanha Vitor Peçanha is a reference name when it comes to digital marketing in Brazil. Reading his book is almost mandatory among professionals in the field. In “Obrigado pelo marketing” Peçanha focuses a lot on the concept of content marketing, its importance, impact on people's lives, in addition to providing tips on how to implement it and best practices.
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