Digital Transformation Tools Became Popular

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But criticism was not long in coming: it was accused of being too broad a concept, being a modernized version of biological reductionism, or simply being a pseudoscientific concept. Memes in digital culture Some time later, Limor Shifman, an academic at the Hebrew University of Jerusalem, would publish Memes in Digital Culture [Memes in digital culture], in which he did a very detailed job trying to recover the idea of ​​meme in the specific context of the digital culture. Shifman took it upon himself to come up with a highly functional definition of a meme that makes it possible to study this type of cultural unit circumscribed to internet culture, rather than trying to use the concept to explain human culture as a whole.

This movement freed the concept "meme" from its associated historical burden, while recovering several of the interesting aspects of this notion, in particular, three fundamental special data attached to Internet memes: (a) gradual spread between individuals until reaching to society; (b) reproduction via copy or imitation and (c) dissemination via competition and selection. In the case of the first point, there are plenty of examples of this dynamic. One can think of memes that were initially used in some circles, groups or digital networks and that later reached the whole of society.



An example is the name attributed to the Argentine men's soccer team. The team led by Lionel Scaloni has been nicknamed "la Scaloneta" as a result of a series of memes that were born on the internet and have now spread to the entire population. The same is true of Argentine President Alberto Fernández, who has been a constant source of memification and came to be nicknamed "Alverso" (in slangRiver Plate, "verso" is synonymous with lies), and also with the expression "Macri gato", a form of insult against ex-president Mauricio Macri. These memes originate in small groups but end up being part of the collective language.