The session we chose to listen to this morning is the Keynote on Designing for Kindness: How Japanese. Culture Can Inspire the Next Generation of Technology by Mike Peng, Co-founder and Co-Managing South Korea Phone Number List Director of IDEO Tokyo, a world-renowned creative studio. Whether it's taking a taxi that opens the door for us ourselves to serve us when we may be holding our hands full. A fried chicken pouch is designed to leave part of the packaging to avoid messing up your hands. An elevator that reminds us when we press the elevator that it's raining now. Don't forget to take an umbrella with you. But that's the "caring" experience that the customer receives at this level. And will remember even more that the impression of the service in general.

This practice principle is called in Japanese OMOTENASHI. This Omotenashi has 3 Keys together Subtle automation – Help take care of small things without requesting. for example when we go to a Japanese restaurant Often have to take off our shoes to walk into the chair. We will find that when the meal is finished, our shoes will be rearranged to be ready to wear home without having to waste time turning the shoes inside in any way. Japanese restaurants serve chopsticks that are wet at the ends. so that the rice does not stick to the chopsticks or the fact that banks discover that people don't like counting money after they press ATMs because they don't want people standing behind them to know how much money they've withdrawn.