A logical progression from honing in on clicks is to track your conversion rate. A well-crafted marketing email should always contain a compelling Call To Action (CTA) and now is the time to measure whether or not your subscribers have acted! Whether your CTA is to download a brochure or subscribe to a podcast, your conversion rate will help you to ascertain to what extent you are achieving your goals. Sample email metrics Sample email metrics You can set up a view within Google Analytics to specifically monitor the traffic to your website that is generated by email referral.
Better still, you can create goals to track conversions and further categorize your email marketing success! Top tip: Marketers using Google Analytics need to start learning about GA4 - and using it today. Read our essential guide to GA4 to get started. Subscriber List Activity It’s important to track both the growth and decline Bitcoin Email Leads of your subscriber lists. List growth is essential because it extends your reach and maximizes the likelihood of subscribers engaging with your emails and, ultimately, converting. Subscriber list decay, however, is inevitable. According to HubSpot, email marketing databases naturally degrade by about 22.5% each year. If you notice a significant growth in your subscriber list over time, you should always try to pinpoint this success: are your recipients particularly receptive to a content type or topic?
Does the growth correlate with marketing activity you’re carrying out through additional digital channels? Similarly, if you’re experiencing more subscriber drop-off than you would like, you can analyze these factors as well as making sure that: Your subscriber lists are segmented properly to ensure that you’re targeting users with the most relevant email content possible Your subscriber data is cleansed regularly to ensure old or inaccurate email Re-engagement campaigns are carried out for unqualified leads who are more likely to opt-out Information on the performance of your subscriber lists can be accessed within your Email Service Provider. Top tip: Read how to grow and build your email marketing list to boost your subscribership and earn more ROI from your email marketing efforts.
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