The longtail keywords are the ones that remain at the bottom of this graph, because they are the ones that generate the least number of searches. Most long-tail keywords are a combination of more than 2 words and are usually much easier to rank for than a more generic keyword. For example, it is much easier to position “buy sustainable shoes in Barcelona” than “buy shoes”. With them you will reach fewer people, but you will refine the audience much more, since you make sure that those people are looking for exactly what you offer. By combining these 2 concepts with the search intention of the user you want to reach and keeping in mind what you want to create.
Your content for, you can now choose the best keywords. Now it's time to look for them. 3. Do a thorough keyword search If you are special data going to start your search for keywords for a new project or website, first of all you should list words related to our services and products. For example: loafers, sports shoes, shoehorns, boots, etc. If you already have a website or have defined your business for a long time, you may already have this list or it may be much easier for you to create it.
You should not limit yourself to the product or service itself, but also think about its characteristics (artisanal, sustainable, Barcelona) or those of your business. Once you have this initial list, the next step is to check if the chosen keywords are interesting and what others are suggested by different tools. This is when you start to do the study properly. To help you in the search for new words from this initial list you have different options: SemRush : it is paid and its price is quite high.