Post Stories Most social media platforms now have the Stories feature. marketing small business on social media marketing small business on social media marketing small business on social media Stories do not consume a permanent spot on your feed, but instead, they remain visible for 24 hours unless you dock them in your highlights. Stories are another great way to post real, authentic content that remains a little less scripted than maybe your feed posts would be. You can also use Stories to content stack. Content stacking is when you use one piece of content to promote your other content. A lot of small businesses use Stories to announce a new post on their feed, a new YouTube video out, a new blog post, etc. Posting on Stories often helps break through the algorithm noise and ensures your brand stays in front of your followers often.
Create Content a Month in Advance It’s no secret that small business owners are busy (to say the least). Entrepreneurs, particularly startups, often have to wear many hats until they can solidify a team to help offload the work. Save yourself a world of time and stress and create your social media China Phone Number List content calendar a month in advance. Even if you do have a social media manager handling it for you, make sure they produce your calendar a month in advance! Doing so ensures that you have content publishing consistently. Out sick one day? Struck with writer’s block? Run out of images to use? You don’t have to worry about scrambling to push a social media post out the day of.
You already created it and scheduled it a month ago! Plus, taking care of your content calendar in advance gives you wiggle room to change or edit things throughout the month as needed. 10. Cross-Promote Content As you grow with the latest trends, you’ll likely start to take on multiple marketing channels if you haven’t already. Work smarter not harder and make sure you’re cross-promoting your content! Make sure your YouTube subscribers are following you on Instagram and vice versa! marketing small business on social media If you post exclusive content on LinkedIn, make sure your Facebook followers know about that! Cross-promoting is one of the simplest ways to make the most of your follower base on every social media platform.
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