Google said it would improve enforcement of its age-sensitive advertising policy, after Reuters news agency discovered ads for sex toys, alcohol and venture capital in the search engine should have been blocked under the law. regulations of the British Government. In September 2021, the UK began enforcing child protection regulations online. To meet this requirement, Google has begun modifying settings on its services in Europe and elsewhere for users under the age of 18. One of the amendments is to expand protections to prevent sensitive categories of advertising from being shown to teenagers.
Notably, the search giant started using tools that automatically block ads related to certain categories such as alcoholic beverages, gambling and prescription drugs from showing up to the users. people who do not sign in to their Google account or confirm they are 18 years old. However, according to posts on advertising forums and some Kenya Phone Number List advertisers, Google's efforts to enforce the rule remain unclear. According to these advertisers, Google's search engine blocked their ads to logged out users, but allowed their competitors' ads to show to this group of customers. These advertisers argue that this inadvertently creates a loophole in the government's enforcement of advertising content controls.
Last week, Reuters also found ads shown to logged out users in the UK featuring cholesterol treatments, retail adult toys and vodka. Responding to the above information, Google said that the ads in question were mislabeled and should have been restricted. Google Google confirmed that it is taking measures to address this issue. Google's advertising rivals such as Facebook and Microsoft have either completely banned age-sensitive advertising categories or asked advertisers to take measures to limit the display of ads with child-sensitive content. . Under the UK Children's Code, online services must meet 15 privacy standards and are designed to protect children, such as restricting the collection of locations and other personal information.
Google Pledges to Improve Compliance With Sensitive Advertising Policies
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