What Are the Types of Conversion Rates and How Do They Affect the Business

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Conversion rate is often used to assess whether a strategy is having the desired result. In general terms, it can be defined by counting the people who took an action you wanted, such as subscribing to a newsletter, downloading an ebook, etc. To illustrate this concept, imagine the following: for every 100 people who viewed the landing page , 10 downloaded the book. Here we would have a 10% conversion response. This brings us back to the formula: (total downloads/total visitors) X 100 = conversion. In an e-commerce, we can analyze this metric through different behaviors that a user may have, either before or after the purchase.

This allows us to investigate various types of conversion rates, which tends to provide more detail for the decision-making process. Follow the text and understand each type and how it can affect your store! Why use multiple types of conversion rates? It is undeniable that one of the major goals of a merchant is Kuwait Phone Number List to increase their sales, right? But, for e-commerce to succeed in this, some steps must be successful: people need to find the store, analyze the desired product, click on buy, make the payment, receive the product at home and feel satisfied. with him. Thus, if there is any failure in one of these steps, success will probably be impaired. After all, imagine that your e-commerce receives thousands of visits a day, but people don't buy anything.



While it's good to have high visibility, what's the point if there are no sales? It is precisely to avoid this gap and understand the reason for its occurrence, that metrics must be part of a business's daily life. Next, we cover the types of conversion rates. Follow! Orders placed X number of visitors In this account, we're only going to look at the number of visitors who have placed an order but haven't actually paid yet. The purpose is to verify the usability of the website. This is a good way to analyze, for example, cart abandonment and what may have influenced this consequence. In this case, having a high rate will not necessarily be positive, as there is no point in counting many orders, but with few payments.