Brazilian e-commerce recorded revenues of there was a 26.9% growth compared to the previous year. The expectation is that this number will grow even more in the coming years. For companies that adapted in advance, the fruits are being harvested now, as in the case of. The company operates in the market for products for gamers, such as PCs, headsets, keyboards, chairs and others and between 2018 and 2020 it had already achieved good revenues with the help of Echosis in its Digital Marketing actions. However, what is good can always be improved. In 2021, Dirlan Castro, a franchisee from Santarém, and the client set new goals for the brand: Increase visibility with the target audience (brand recall); Structuring channels for relationship and online sales; Leverage business generation through digital. Check below which were the solutions that helped Realce Informática to overcome its goals and grow in the digital market. What was the solution realized for Realce Informática? In 2020, on Black Friday , Realce Informática had its best sales month. Now the challenge for marketing was to overcome this turnover in 2021.
And when it comes to strategies and results, Echosis knows what to do. A study carried out by Coupon Válido revealed that Brazil is the third country in the world that uses social networks the most. These channels have become an effective method for people to find out, communicate and shop. With that in mind, Realce Informática produces content that involves its products, with the aim of publicizing its best offers, but also clarifying common Malaysia Phone Number List consumer doubts. The investment in social networks provided the company with surprising results. In March, April and June, Realce Informática surpassed its November 2020 turnover, even without the Black Friday appeal. Another key strategy was the creation of Gamer Day , inspired by Amazon Prime Day. The proposal is that over the next few years the month of August will be transformed into one of the best sales months of the year, as it is a period connected with the company's main public.
This idea has already been used by several players in the market, but Realce proposes to transform it into a true Black Friday (out of season) for gamers. To give you an idea, on August 30, 2020 alone (without Gamer Day) 27 sales were made, which resulted in a turnover of R$7,780.00. Already on that same date in 2021, with the first Gamer Day, 27 sales were also made, but with an excellent turnover of BRL 50,728.00! To publicize Gamer Day, ads were made on YouTube, Google Ads and Facebook. A dedicated website was also created during the campaign to centralize offers and facilitate user access. The obtained results Anyone who thinks that Digital Marketing results happen overnight is wrong. It is necessary to carry out research, tests and risks to be able to discover which is the correct path. With Realce Informática, the journey was made in the company of specialized professionals who understood the purpose of the business and where they wanted to go.
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