We if the concept of performance marketing doesn't mean much to you, in practice you encounter this form of advertising every day, browsing social media or searching for information in search engines. However, performance marketing, also known as performance marketing, is not limited to these channels. In the article below, you will learn what activities are defined by this term and how working on this type of campaign looks like. Our experts: Piotr Świniarski and Magdalena Chrzan from the Performance team shared their experiences. Performance marketing - definition What is.
Generally speaking, performance marketing is a type of digital advertising that aims to get the user to take specific actions . Contrary to appearances, it's not just about sales. It can also email database be: going to the website/landing page, providing your e-mail address or telephone number, newsletter subscription, downloading the application or registration for the event. Performance marketing is characterized by intensive advertising cycles focused on achieving a clear goal. Of course, the campaign should be within the allocated budget. Performance marketing - areas As you already know, performance marketing is not just limited to search engine and social media activities In addition it includes.
Email marketing affiliate program promotion in price comparison websites, RTB and traditional banner ads. Without many of these activities, it is difficult to imagine the functioning of any online business. This is confirmed by Maciej Brożonowicz, CEO of MBridge Marketing Experts: “Performance Marketing has become the basis of online stores in recent years. The competition is simply so big that without effective advertising in social media or search engines, it is difficult to reach customers with your offer. However, for the promotion to be truly effective, you need to carefully consider the choice of the right marketing channel and carefully plan your advertising strategy.
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