you ever heard the term webhook without really knowing what it is? Let's take the example of email campaigns that are sent to your contacts. When you send, you can get statistics from the dashboard of your emailing platform. These are for example the opening rate, the click rate, the rate of emails returning bounces... But instead of going to this dashboard to consult this data, you want to receive directly on a tool such as than Slack the ones that really interest you? This is what webhooks allow. In this article, we tell you everything about webhooks, how to configure them and how to use them to drive your email strategy. CONTENTS 01 What is a webhook? 02 How do webhooks work? A technical dive into webhooks 03 Why do you need a webhook.
Imagine you have an online store and you want to offer a promotional code to all readers who open your email within the first 24 hours to thank them for their engagement. You can do this manually, by regularly checking your opening statistics. But that would waste your time. Or you can do it automatically with Denmark Phone Number List webhook events that will trigger the sending of an email containing the promotional code to everyone who opened your email in time. Seems much more efficient, doesn't it? Webhooks are used to trigger an action following an event. They are generally used to make systems communicate with each other. It's the easiest way to get an alert when something happens in another system.
How do webhooks work? Take the example of your bank. When you make a withdrawal, the ATM checks the remaining balance in your account and takes out the amount you requested. Once this is done, your balance is updated. This balance change triggers an action: an SMS is sent to you with the details of the withdrawal. Webhooks work this way: an event serves as a trigger for an action. In the case of Mailjet, this webhook is a URL that you can add in our system, so that you can receive events related to the sending of your emails, such as "email sent", "email opened", " clicked email”, “bounce”, “blocked email”, “spam email” or “unsubscribe contact”. This way, you can track all of your posts or track only the events that matter to you. For example, only being notified when an email has been opened.
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