This is a mistake that many people make when it comes to their copy. That you focus on the functions instead of the advantages that exist with the functions. For example, if you're launching a new piece of software designed to help people be more productive. Then you can reverse perhaps somewhat boring functions and talk about the advantages it provides instead: Features: Easy to-do lists Easily plan your work day Prioritize important tasks Easy to get started Quit at any time Status updates Advantages: Get more done every day Accomplish your goals (without stress) Focus on what's most important Start saving time today No commitments Stay updated Strong CTAs A CTA is a call-to-action, usually in the form of a button.
Using clear and strong CTAs can be the difference USA Email List between a page that converts and a page that falls flat. Your CTA is important because prospects (potential customers) are busy. They don't have time to think about what to do next. Therefore, you need to tell them exactly what to do. Related article: CTA: How to Create a Successful Call to Action Social proof According to the Nielsen Norman Group, many people rely on social proof when they're not sure what to do next. By social proof we mean customer reviews and the like.
That's why social proof is important when someone is deciding whether to buy what you're selling. Because of this, copywriters who are professionals use both results, customer cases and reviews in the texts. This is a strategy in copywriting that works extremely well. Below is an example from Hotjar where they show that over 500,000 organizations use their tool: strategies in copywriting Instead of numbers, you can also have customer reviews. Here below you see an example from Elementor 's website. The Paradox of Social Proof You need social proof to sell but you need to sell to get social proof.
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