So, instead of complaining and blaming technology, the Internet or mobile phones, he proposes to turn it off and on: restart our strategy and build our business model again Latest Mailing Database from new coordinates in line with the new times. According to the author, the alternative is not very rosy: unemployment in 5 years. the purple cow By Seth Godin Who wouldn't notice a purple cow in the middle of the meadow? And, if we agree, why do we insist that our products continue to be conventional cows like the others? This is the provocative premise from which Seth Godin starts to explain that the old marketing practices have stopped working a long time ago.
So, instead of conventional techniques, he gives us good ideas for our company to present its products and services as that purple cow that nobody can stop looking at. By the way, in addition to his book, Seth Godin 's blog is an inexhaustible source of inspiration. For marketing and for life. The art of social media By Guy Kawasaki In a time when everyone is an expert in social networks , Guy Kawasaki emerges strongly among all smoke sellers with one of the most solid proposals. This former Apple executive and pioneer in the use of social networks proposes building the strategy from the bottom up with a recipe that has worked successfully in many organizations.