Advantages of using augmented reality in marketing Augmented reality can be b2c email list used through various applications. These are some of the advantages of its use, both for companies and for users: Improve the shopping experience Interaction with customers is one of the main advantages it offers, since the contents of the products can be better displayed. Being a purely visual technology, its appeal is intensified, creating a much newer and more specific experience for the buyer.

Improve brand image The novelties that can be integrated into a business will be a point of attention for customers. In the case of augmented reality, it is about making a difference and gaining greater visibility. Increase sales Being a tool for attracting potential customers, it is a fact that the purchase decision time can be reduced. This provides more content and valuable information.