A continuous progress, not taken for granted, which has led us to an era in which connection, mutual involvement and authenticity finally count. An exhilarating historical moment where marketing is required to satisfy intangible needs, alleviate ailments, soothe suffering, solve problems. Difficulties that are also real and concrete but lived in a deeper context that pertains to self-realization through the social role played. Trials, tribulations and challenges that take the form of questions, requests, searches for information. Marketing pursues unique identities that want to establish themselves as such, singularities that want to stand out from the crowd to find their place in society.
Embryonic needs, at times, that need guidance in the ever-widening scenario of overflowing promiscuity of stimuli, overflowing opportunities and solutions. Having briefly outlined the evolution of society connected to the evolution of needs, having learned where the evolution of marketing is leading the relationship between the company USA Email List and the customer, it is time to examine the most significant evolution of content marketing. [AML]-quote-quotes-1Marketing looks at contents as a distinctive element of its client, a sort of indirect realism where semantics and sensory predicates build the house where the client will want to support the domicile of his personality. Content-mkt-2022-IMAGE Hype cycle according to Gartner We are in 2012. Several people had predicted the end of the world for that year. Something really ended on that date, the fall of the omnipotence of traditional media but also of our ingenuity on the internet.
The start of the content marketing hype cycle (Gartner's model that graphically represents the maturity, adoption and application of specific technologies) in 2012 shouldn't have surprised anyone. hype gartner cycle Figure: Hype cycle chart according to Gartner Within the universe of the internet, the development of social networks is particularly significant. It's such a rapid development that Time Magazine calculates that by the end of 2012, users of the most popular social network, Facebook, are likely to reach the figure of one billion. It is unthinkable that the pace of this development would not dramatically affect other media as well, and especially the more established and older media as a whole. By then, it would have time paying attention to traditional advertising due to the rapid proliferation of smartphones and streaming.
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