There are of course various ways to bring visitors to your website, but Google's organic search results may be one of the most interesting options. In this blog I will discuss 10 tips to improve the findability of your website. 1. Keyword research – To be found you need to know how your target group searches. A thorough keyword research is therefore the basis for improving your findability. 2. URLs – Clean and descriptive URLs help visitors and search engines understand what a page is about.
Just look at the url of this post and you will probably understand what Title element – The element you see at the top of the browser is Brazil Email List the title element. You will also see this as a title in Google search results. Make sure you have a descriptive attractive title, which also contains the keyword focus. Title tag element Title tag element 4. Title of the page – Just like the URL and the title element, the title of the article should contain the main keyword. But of course the title should also be attractive and descriptive, so that your target group actually wants to visit the page. In many cases both the url, title element and title can be the same.
Page Subtitles – Subtitles help visitors determine at first glance if the page is what they were looking for. For search engines, subtitles help determine the overall theme of the page. 6. Good content – Perhaps an obvious one, but ultimately good content also ensures better findability. Be sure to answer the question people have been asking, whether it's “ how to determine a CPA ” or “what pizza someone should order”. 7. Be Helpful – Sharing knowledge is one of the keys to online success. Show what you can do or discuss the properties of the product or service. Be as helpful as possible and try to make sure visitors don't have any questions.