As a small business owner, you know that despite how many subscribers you have on your email list, the search for new ones never stops.
Gaining subscribers — let alone maintaining your current list — can seem like an uphill battle at times, especially when the average email marketing list decreases by approximately 22.5 percent every year.
So what’s the best way to ensure your list continues growing instead of dwindling down? By Country Email List taking action now that will help replenish your email community and build your audience.
Here are our five top ways to grow your list:
1. Use targeted sign up forms on your blog or website
Adding an embedded sign up form to your website or blog is a great first step to growing your email list. But if you already have one featured, it may be time to consider other ways you can optimize your list growth.
Pop up forms, for example, can be a simple yet effective way to bring more attention to your email list. But it’s important to establish a few ground rules before getting started.
For one, you want to make sure the content in your form describes the value your audience will get when they subscribe. So if you already have an awesome email strategy, be sure to communicate that in your form.
This includes setting clear expectations about your email list in your form. Share details around how often you’ll be sending them emails, the type of content they should expect and the overall benefits of being on your list.
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