For non-designers, creating an infographic that is both beautiful and effective may seem like an impossible task but that’s far from the truth. Follow our infographic design guide for beginners to learn how to make your own.
If you prefer to watch rather than Phone Number List read the instructions, we have a video summary of the steps in this guide, in which the presenter shows her process for creating an infographic:
Let's delve into each step in more detail.Before you set your goals, let's make sure you know what an infographic is and the different scenarios in which you can use it.
Provide a quick overview of a topic
Whether you're introducing a new concept that's difficult to understand, outlining the steps in a project plan, or introducing a new policy, summarizing the information with an infographic can clear up any confusion.
This example summarizes the six main types of case studies :
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Explain and simplify a complex process
New processes can raise many doubts. If you're dealing with a complex process that might be difficult for people to understand, try creating a process infographic that your audience or clients can use as a reference:
how to make an infographic
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Process infographics can be useful for demystifying abstract processes like the customer journey :
Infographics are the perfect way to share research data , as they allow you to tell a story with this information. This is particularly useful if you are sharing your survey data on social media, in a blog post, or in a white paper . Infographics create the potential to attract a lot of attention to your research results. Check out this content marketing statistics infographic , for example:
When you have a long report or blog post, it can be helpful to summarize the key points in an infographic. This makes it easier for readers to find the most important information.
A visual summary report helps prevent you from having to answer the same questions after submitting a report or people from missing important details.
This is an infographic we created to illustrate our post about the impact of the pandemic on the refugee crisis :
how to make an infographic
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Check out this other example of an infographic that you can use to summarize information that many people might find boring or tedious: how to make an infographi CREATE WITH THIS INFOGRAPHIC
Compare and contrast multiple options When there are two good options, how do you make a decision? Write down the pros and cons of each one. A comparison infographic is a visual way to compare products, plans, arguments and ideas:
Raise awareness about an issue or cause with infographics for NGOs
Using your social channels to raise awareness is important for many organizations. Infographics have the power to help you tell a story with data — in other words, put a face to the numbers.
A good example is the infographic on the refugee crisis above, or this one on racial inequality in the US
Now that you know what you can use an infographic for, let's think about objectives. Before you start thinking about the design, layout, graphics, or aesthetics, you need to clearly define the goals of your infographic. Why are you making this infographic?
When I say objectives, I don’t mean high-level goals like “summarize complex information” or “improve website traffic.
I'm referring to clear, concrete, and achievable communication goals.Recognize that you are creating this infographic so that your audience can gain something very specific from consuming it, a pressing problem that your audience faces in their lives, and that your infographic will solve.