How to Build Email List Fast in 2023

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Decide what to do with inactive contact. You don’t necessarily have to remove inactive contacts, but it’s in your best interest to remove them from your normal send groups. We recommend opting out contacts if open rates are less than 10%, which signifies a potential deliverability issue. In this case, keeping inactive contacts in your normal send groups is negatively impacting your sender reputation.

side-by-side view of a first attempt at re-engagement Australia Phone Number List inviting to update preferences, and another showing last attempt before unsubscribing Wrap up Preventing subscriber churn is a top priority for most email marketers, especially during unique times when inboxes seem overcrowded. But what many don’t know is that the emails you’re sending—and the cadence at which you send.



Them—could actually be hurting your subscriber retention. With a few easy steps to create more personalized and relevant content, you can build healthy lists that are made up of happy and engaged subscribers. And, with built-in tactics along the way, like re-engagement campaigns, you can find out which subscribers are truly disinterested and those who just needed a little break.