At the same time, you must consider proper workflow for a collaborative Email Lists approach and allow multiple users to review the given contents. This way, you will be able to have proper content publication and generate better workflow on the domain. Customized design: Your domain should have proper customization for generating a flexible design that will be provided by CMS. With these features present in your domain you will help you to change the look and feel of the domain which will impact the viewers.
To consider better customization you have to look for proper themes and templates that will be aligning with your brand and it should provide the desired layout for your project. Building a website is not an easy task and that is the reason you should evaluate all the available options that will help you to generate proper plugins and extensions to enhance your domain functionality.