Keys to digital video consumption: it will rise 20% globally in 2017

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etikhatun681
Posts: 1
Joined: Thu Nov 23, 2023 3:13 am

Keys to digital video consumption: it will rise 20% globally in 2017

Post by etikhatun681 » Thu Nov 23, 2023 3:21 am

Digital video consumption will grow 20% in 2017 according to the study “Online Video Predictions 2017”, recently published by Zenith . Global users will spend an average of 47.4 minutes a day consuming online video this year, up from 39.6 minutes in 2016. Digital video consumption, thanks to mobile devices This increase will occur due to the increased use of mobile devices : 35% more people are consuming digital video on these devices. Current consumption is 28.8 minutes per day from smartphones and tablets , while on other devices – desktops, laptops and smart TVs – the increase will only be 2%, reaching 18.6 minutes per day. Zenith's Third Online Video Predictions Study This is Zenith's third study on this topic. It contains historical data and predictions regarding digital video consumption , as well as advertising, along with comments on the individual development of various markets, prepared by experts. This year's edition covers 63 key markets , up from 57 last year.

The study 's definition of online video is all video content consumed with an Internet connection , including brand-owned platforms like Hulu, subscription services like Netflix, video-sharing sites like YouTube, and videos consumed on Social Phone Number List Media. Media , like on Facebook. [Tweet “Growth in #video consumption and ads in the same format is accelerating: Zenith”] The amount of video content is growing rapidly across all platforms, but social media platforms have particularly accelerated their adoption of video in recent years . Additionally, they have added tools to encourage users and brands to create and share videos . They also stream live video generated internally or with their partners , for example sporting events. In many markets, Facebook is now the second largest provider of video content , after YouTube .

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Video consumption on traditional devices, at its maximum Digital video consumption on traditional devices peaked in 2017 , with 19 minutes of consumption per day on average. Smart TV consumption, on the other hand, will continue to grow , but not so fast as to offset the rest of non-mobile devices, such as laptops and desktops. In this way, it is predicted that on non-mobile devices there will be a 1% contraction in views in 2018 and 2% in 2019 . Meanwhile, mobile consumption will grow 25% in 2018 and 29% in 2019 , driven by the greater number of mobile devices globally, enhanced by larger screens and better mobile data connections. By 2019, mobile devices will account for 72% of all online video consumption , a big increase from 61% this year. Spending on video ads increases 23% in 2017 The rapid growth of digital video consumption is also causing an increase in video advertising.

Mdsajurr
Posts: 1
Joined: Thu Nov 23, 2023 3:30 am

None of us really care about the agendas

Post by Mdsajurr » Thu Nov 23, 2023 3:47 am

I have a blog and this remains my main online presence. Which actually worked, although in terms of visits it stabilized and reader participation in the comments reduced significantly. And yet – I know because I've checked with objective and trusted readers – the content is still strong, it's not self-contained (I keep it updated with new material), and I post often. I create some, but not many, new readers for my books and a steady but modest influx of new clients for my storytelling courses. As for other social media, especially Twitter and Facebook (I don't use or visit any sites except LinkedIn, don't ask me why)… I'm not a fan.


My Facebook shows 2,000 fans, Phone Number Data which for a writer's visibility is trifles. Most of them are authors of romance novels, very active and quick to look for a "friend" and accept him. I'm awkward at self-promotion there... maybe one of the reasons I don't get success. But I get almost 10 “new book” reports a day and, I have to admit, I don't look at them twice, so I guess my “friends” don't either. As for Twitter… I'm barely there. I have 2000 other followers, but the noise is as silent as the grave. Frankly I don't really know how to use it… I've never been mentioned in a “tweet” of any kind. I tweet out new posts and sporadic book promotions, but I don't feel like they do much for me or for the books themselves.


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In short, the thing I really don't like about social media is this: writers are trying to sell their work to other writers. There are no readers there, just other writers of other writers we're "friends" with, we only keep in touch because we've been told we have to, in the naive hope that someone will notice and respond to something we've posted. Every time I post any of my work I feel like I need a shower, I really don't like the feeling. I could close all those profiles except my site and not lose a moment's sleep. They just don't work for me, on so many levels. – StoryFix Larry instead showed a decidedly negative picture of social media . However, he wrote that he was not passionate.

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