The study 's definition of online video is all video content consumed with an Internet connection , including brand-owned platforms like Hulu, subscription services like Netflix, video-sharing sites like YouTube, and videos consumed on Social Phone Number List Media. Media , like on Facebook. [Tweet “Growth in #video consumption and ads in the same format is accelerating: Zenith”] The amount of video content is growing rapidly across all platforms, but social media platforms have particularly accelerated their adoption of video in recent years . Additionally, they have added tools to encourage users and brands to create and share videos . They also stream live video generated internally or with their partners , for example sporting events. In many markets, Facebook is now the second largest provider of video content , after YouTube .

Video consumption on traditional devices, at its maximum Digital video consumption on traditional devices peaked in 2017 , with 19 minutes of consumption per day on average. Smart TV consumption, on the other hand, will continue to grow , but not so fast as to offset the rest of non-mobile devices, such as laptops and desktops. In this way, it is predicted that on non-mobile devices there will be a 1% contraction in views in 2018 and 2% in 2019 . Meanwhile, mobile consumption will grow 25% in 2018 and 29% in 2019 , driven by the greater number of mobile devices globally, enhanced by larger screens and better mobile data connections. By 2019, mobile devices will account for 72% of all online video consumption , a big increase from 61% this year. Spending on video ads increases 23% in 2017 The rapid growth of digital video consumption is also causing an increase in video advertising.