If you want to sell on Amazon, pay: ads replace product recommendations

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As Amazon improves its advertising technology and increases overall advertising spending, product recommendations on Amazon are slowly being replaced by advertising space.Until not long ago, when searching for a product on Amazon you could find product recommendations or most viewed products in certain categories, which were on the details page of each item in the retail giant, however, the results are fewer and fewer every day. of this type that we can find in their catalogues.Product recommendations on Amazon disappear to make way for advertisingAccording to an investigation carried out by Marketplace Pulse , this place has been occupied by the “sponsored products related to this article” or the section, which also includes sponsored products called “4 stars and more.

You may not have realized it yet, since both product recommendations and advertising spaces that direct to a specific category or product are visually identical , something that can confuse consumers.In early 2019, Amazon expanded targeting options for Sponsored Country Email List Product campaigns by introducing ASIN, the standard identification number for each product on Amazon, as well as category targeting, extending the reach of sponsored product ads to product sheets.On the other hand, within the search on Amazon, sponsored products can be targeted based on keywords or by details of the particular item, options that have resulted in advertising spending on Amazon in the United States increasing by 33% until reaching million dollars.



Amazon reconsiders and stops the invasion of own brands in search resultsLogically, as more advertisers have expanded their advertising targeting, sponsored products have taken the place of product recommendations displayed behind the details of each itemWhile sponsored placements on product listing pages have the lowest click-through rate compared to other types of placements, they increase the average total number of clicks due to their position.Google and eBay also show fewer organic results in their searchesOver the years, Amazon's product recommendation system has been a standard and an example for other marketplaces.