Forms should also be configured to immediately verify the entered data and in the event of an error clearly indicate to the user where the mistake was made and how to correct it which excludes such general messages as "form filled in incorrectly" . Each form should end with a clear Call To Action button clearly when you click it. Understandable copywriting Copywriting on a landing page should clearly communicate the purpose of the page and the benefit to the customer.
The language should be simple without specialized vocabulary or multiple complex sentences. We can verify the readability of the text for example using the Phone Number List Jasnopis tool. READ ALSO Sell with words. About the language of benefits About us. How to write about your company Page ending the process This is a thank you page for taking advantage of the offer. Thanks to it the user perceives the brand better and informs that the process was carried out successfully. The thank you page can also be used to encourage the user to interact with the brand again. It is worth for example providing short information about other products.
To know other clothing collections" or encouraging people to share the offer on social media or like the company's channel. A B testing A B testing allows you to compare the effectiveness of different landing page creations. Please remember that the tested pages should differ from each other in only one element e.g. CTA colors copy content or the number of form fields. Thanks to this we will be able to compare the performance of specific elements of two versions of the creation. SUMMARY The landing page should be constructed according to the following rules clear goal The benefit for the customer from using the offer should be clearly defined.