Thailand, revealed that the market for maternal and child products It is one of the businesses that has the potential to grow exponentially. With the results that come from the Telegram Number Data behavior of modern parents who plan spending before having children and also focus on the quality, welfare, and results of the product More than just the price In addition, there is purchasing power from other customer groups such as schools, child care centers, hospitals, clinics, etc., making the market for mother and child products In Thailand, the value is as high as 40,300 million baht (Bangkok Bank, 2021). It is open for entrepreneurs to invest.

Thai Chamber of Commerce, revealed that one of the trends worth watching in the Asia-Pacific region is Import-export of products for mothers and children From this year to 2026, it is expected that products for mothers and children in the Asia Pacific region It has an average compound annual growth rate (CAGR) of over 7.69 percent continuously. and has a market size of more than 47.71 million US dollars or approximately 1.68 trillion baht, which has increased by 59 percent compared to the past year 2019. Bunnag, president of the Thai Toy and Children's Product Trade Association.