Content plan – what should it contain and how to create it step by step?

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Indicates what is to be prepared and published, for whom and how. It is worth emphasizing that it is not a separate tool, but results directly from the company's content marketing strategy and is a way of implementing it. While the strategy outlines the goals that the company wants to achieve, the content plan puts them into practice, gives them specific forms and indicates the means of achieving them. content schedule what is it Content planning – why is it so important? The role of good content cannot be overestimated. 81% of marketers see content as a core business strategy (source). Content marketing generates three times more leads than traditional outbound marketing, and costs 62% less (source). But finding valuable content is not that easy. Their basis is an effective content plan - it is a kind of map that helps you stick to the adopted strategy and move towards achieving specific business goals, such as, for example, increasing interest in the brand, building relationships with recipients , creating the image of an expert or simply increasing sales. Content planning also helps significantly in organizing your work.

The guidelines collected in one place facilitate the cooperation of the entire team responsible for content marketing and enable ongoing monitoring of effects. Such a schedule also allows you to avoid "thin content", i.e. publishing poor-quality content that reduces the authority of the website and may result in the loss of recipients. It is for the above reasons that a good Email Marketing List content plan is so important, both for small enterprises and large businesses. An effective content schedule – what does it include? How to create a content plan? Even Excel itself is enough to prepare such a schedule. Alternatively, it is worth considering using more advanced tools, such as Asana or Trello. However, more important than the program used are the necessary and practical elements that the content plan should include. What belongs to them? Topics list Of course, one of the most important items in the content plan is a list of topics specifying what we want to write about (along with the expected number of texts).



Our success largely depends on the topic. It is worth remembering that texts cannot appear in a vacuum - they have to be adequate to the needs and interests of the recipients, so it is worth devoting an appropriate amount of time to this point. Where to look for hints? On online forms, in comments on social media, in conversations with customers or in user queries entered into the search engine. Publication dates Content planning also means setting appropriate deadlines for publishing content. In your schedule, specify precisely the dates when the materials are to appear, taking into account different channels and ensuring that the texts complement each other. Action status It is also worth preparing a section in which you will note what stage a given project is at or who is currently dealing with it.