Info-perspectivesAsked about their current vision of the economy of the Valencian Community, only 24% of businessmen describe it as . Up to this point, their vision is much more Chile Phone Number List negative than the Spanish average. Thinking about 2017, their vision is significantly more positive: 44% of business owners expect the economy to improve this year; 50% expect it to stay the same and only 6% fear it will get worse.
Moderate and growing optimism at the national level
At the national level, 2017 promises to be a good year for Spanish companies, as can be seen from the billing, workforce and investment forecasts of companies operating in Spain. Three out of four entrepreneurs and managers affirm that sales volume will grow in the next 12 months, while 59% plan to increase their investments and 46% plan to hire more professionals.
More than a third of the 2,906 businessmen and managers surveyed throughout the national territory describe the current situation as “good”, although the majority (59%) still believe that the situation is nothing more than fair. Asked what the evolution will be in 12 months, a large majority (92%) believe that it will improve or remain the same and only 8% think that it will worsen.
Spanish businessmen and managers also take stock of the period of political uncertainty experienced in Spain for much of last year. 55% of those surveyed affirm that political paralysis has had a negative impact on their company and only 9% say they have taken advantage of this period of institutional uncertainty. When asked what this negative impact has been, 80% say that it has generated uncertainty and more than half say that it has paralyzed investment decisions.
Efficiency, new products and digitalization, strategic priorities
The digital transformation, the greater power and choice of consumers and the regulatory environment have changed the rules of the game where companies operate. In this scenario, 55% of entrepreneurs and managers point to process improvement as the main strategic priority for the next 12 months, followed by the development of new products and services (46%) and digital transformation (43%).
The vast majority of Spanish companies claim in the KPMG and Ceoe report that they have already started the digital transformation process and only 17% admit to having not started yet. Regarding the impacts that this process has had on their organizations, 49% say that it has influenced their relationship with customers and 43% say that it has helped them reduce costs and improve efficiency.