How to Find Your Brand Personality and Work on Your Tone of Voice

[Rupmini]

The notion of brand personality has its roots in the work ofErnest Dichter in the 1960s. This notion offers a unique perspective of the brand because it apprehends it in terms comparable to those used to characterize a human being. This is a voluntary approach by the brand which is built on several elements and significant work on image and identity. This work is done in particular on social networks to promote its expression and communication. How to describe its brand personality? Just like we describe a person! When you describe someone, you attribute physical (small, dark, slender) and psychic (kind, open, altruistic) characteristics to them.

But that's not all You must also describe what it is and what it is not. You then go into the detail of its qualities and its faults, its strong and weak points, its history and its experience, its know-how and its interpersonal skills, its commitments. And there you get a complete picture! To describe your brand personality, you Whatsapp Mobile Number List exactly the same thing thanks to the brand body. The Brand Body to describe its brand personality Brand personality goes beyond what it is and isn't. You will describe the brand in all its brand personality traits: The head represents the age of your mark.



This is his age of communication and speech. Is your brand still in its infancy? Is she going through a teenage crisis? Has she reached adulthood? At senior age, by his maturity? The heart represents the character of your brand. Good or bad, strong or withdrawn, what is the character of your brand? What are the main qualities of your brand? And its major flaws? The arms represent the brand's fights and commitments. What are his struggles? What revolts her? What excites him? Lean on your reason for being and your struggles. The belly constitutes the know-how of the brand.