The lack of anticipation in the management of change management is the main cause of failure of digital and IT projects. We observe this every day in our support missions, particularly in the context of CRM projects and the unification of customer data. A digital project is a human and organizational project before being a technological project. We will see why change management is so important in the success of digital projects, before detailing the three main stages of change management.
We are going to share with you our recommendations for best managing the human factor as part of your company's digital transformation. Summary : Why is change management so important? What issues? The 3 key stages of change Consumer Email List management How to integrate change management into your digital project? Why is change management so important? What issues? Change management is not a new subject and there is an abundant literature on the subject. Faced with the growing challenges around digital transformation, it continues to spill a lot of ink – ink that sometimes gets scattered in publications that are of little interest because they are too theoretical.
We will try to approach the subject in the most concrete way possible based on our own experience at Cartelis. Indeed, in our activity as consultants in digital and marketing projects, we take stock of the importance of change management on a daily basis. A digital project often has a profound impact on working habits and methods, the routine processes of employees, behaviors and attitudes, and even relationships at work. It can transform the way an employee carries out their missions.
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